Online retailer Amazon has unveiled an own-brand wireless electronic book reader called Kindle.

The paperback-sized device is on sale immediately in the US for $399 (£195). It can store up to 200 books in its onboard memory.

Kindle does not need a PC to be loaded with books, blogs or papers – instead content arrives via wireless.

Amazon said 90,000 books, including bestsellers priced at $9.99, were available for Kindle at launch.

New addition

“We’ve been working on Kindle for more than three years,” said Amazon boss Jeff Bezos in a statement.

“Our top design objective was for Kindle to disappear in your hands — to get out of the way — so you can enjoy your reading,” he said.

Content is delivered to the device via the EVDO wireless network – this could limit the gadget’s overseas appeal as the technology is not widely used outside North America. more>>>

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